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Google has turned brand authority into a clickable badge inside AI answers

Google has turned brand authority into a clickable badge inside AI answers

The capabilities arrived. The systems to use them well didn't. That gap is where the next advantage lives.

Andy Mills

•

Jun 5, 2026


The Skill That Survives Every AI Upgrade Just Changed

The Skill That Survives Every AI Upgrade Just Changed

Every major marketing platform just replaced manual controls with brief-driven AI, and most marketers are preparing for the wrong shift.

Andy Mills

•

May 30, 2026

How I Rebuilt My Website Using Claude Code And Claude Design. And Why You Should Also.

How I Rebuilt My Website Using Claude Code And Claude Design. And Why You Should Also.

The configuration that built this site didn't exist eighteen months ago. It exists now, and it changes what a marketer working alone can ship.

Andy Mills

•

May 22, 2026

The Tools Aren't the Bottleneck. You Are.

The Tools Aren't the Bottleneck. You Are.

AI marketing has an execution gap, and it's not about access to better software.

Andy Mills

•

May 1, 2026

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Code Is the New Creative Medium. That Changes Who Gets to Build.

Code Is the New Creative Medium. That Changes Who Gets to Build.

Andy Mills

•

Apr 24, 2026

The Delegation Trap: Why Handing Everything to AI Is the Wrong Move

The Delegation Trap: Why Handing Everything to AI Is the Wrong Move

Andy Mills

•

Apr 17, 2026

Claude’s Managed Agents: The Engineering Barrier Just Collapsed

Claude’s Managed Agents: The Engineering Barrier Just Collapsed

Andy Mills

•

Apr 10, 2026

The AI Discovery Layer Doesn't Reward Visibility. It Rewards Authority.

The AI Discovery Layer Doesn't Reward Visibility. It Rewards Authority.

Andy Mills

•

Apr 3, 2026

AI Isn't Your Marketing Tool. It's Your Platform's Tool.

AI Isn't Your Marketing Tool. It's Your Platform's Tool.

Andy Mills

•

Mar 27, 2026

I built a SaaS That Sells Itself to AI Agents. Here's What That Taught Me.

I built a SaaS That Sells Itself to AI Agents. Here's What That Taught Me.

Andy Mills

•

Mar 20, 2026

The Same Mistake Businesses Are Making With AI That Factory Owners Made With Electricity in the 1890s

The Same Mistake Businesses Are Making With AI That Factory Owners Made With Electricity in the 1890s

Andy Mills

•

Mar 13, 2026

The Governance Gap Will Hurt You Before the AI Does

The Governance Gap Will Hurt You Before the AI Does

Andy Mills

•

Mar 6, 2026

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